• A. Melda
• Mr. P Christopher Raj

Social media marketing is one of the most effective ways to raise brand awareness and lead people to all business concerns. In this paper to find out the key problems faced by e-buyers while making online buying to meet various types of obstacles to each and every part of view Choose trustworthy payment processors that can detect fraudulent activity. In other words, creating a positive experience for shoppers is even more important for e-commerce stores than for physical retail outlets. “Social proof” is one of an e-commerce marketer’s favorite buzzwords. At heart, people want to know that there are other people like them doing the same things and patronizing the same businesses. Convenience is one major reason that consumers prefer online shopping, but it also comes with its downsides

Social proof, cart abundant, cyber security

"BARRIERS TO ONLINE PURCHASE OF SOCIAL MEDIA MARKETING A STUDY WITH REFERENCE TO KANYAKUMARI DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.122-131, February-2019, Available :http://www.jetir.org/papers/JETIR1902E96.pdf

"BARRIERS TO ONLINE PURCHASE OF SOCIAL MEDIA MARKETING A STUDY WITH REFERENCE TO KANYAKUMARI DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp122-131, February-2019, Available at : http://www.jetir.org/papers/JETIR1902E96.pdf