• Sobiya Sharma

E-commerce is an abbreviation for electronic commerce, which involves the exchange of products and services through the internet. E-commerce (Electronic commerce) represents a paradigm shift that affects both marketers and customers. The Indian business community is becoming more aware of the opportunities offered by e-commerce. E-commerce is connecting rural India for business, contributing to the growth of the village economy. E-commerce, on the other hand, is more than just an addition to current business operations. It is causing a total upheaval of the existing business model. Massive internet penetration has aided the growth of E-commerce, and start-ups, in particular, are increasingly utilizing this option. This study forecasts certain benefits and drawbacks in a rising economy and its prospects in near future. This study is based on secondary data, which will be gathered from numerous sources such as articles, newspapers, magazines, websites, and so on.

E-commerce, Internet, Business, India

"E- Commerce:- A descriptive study of Benefits and Challenges", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.260-272, February-2019, Available :http://www.jetir.org/papers/JETIR1902F14.pdf

"E- Commerce:- A descriptive study of Benefits and Challenges", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp260-272, February-2019, Available at : http://www.jetir.org/papers/JETIR1902F14.pdf