• Mansoor Ahmad
• Muzamil Wali
• Syeeda Nousheen Fatima
• Suheel Rasool Mir

Background: “Selfie” is a modern phenomenon of the 21st century; the work of taking and sharing a selfie with friends/others pre-dates the Internet and was named the Oxford Dictionary Word for the year 2013 (Veena & Krishnamurthy 2015). This led to the emergence of new social phenomena that have a strong impact on society, say the selfie, a modern evolution of the self portrait usually taken with a digital camera or a camera phone. Selfie actually looks like a living mirror of the digital era that we are living, where everyone can capture his own image that goes to join to those of other, giving origin to a reflection of our society (Mazza, et. al., 2016). Methods: The present study has a descriptive-cum-explanatory research design and Secondary source of data was used for the research. Given the strong social implications, now time has come to look at it from the broader perspective and to analyse this phenomenon through the prism of sociological standpoint. Results: the results show that factors such religion, sex, customs and geopolitical situations affect the space-time, distribution of selfies around the world. The tendency of taking own pictures has turn into an observable fact of the new culture of the society. Furthermore, there are notable differences between how women and men present themselves online. These differences reflect the traditional values of how men and women should present themselves in society. Coclusion: Though there are positive facets of selfies but the addiction of selfie leads to Skin damage, Loss self-confidence & self esteem, Suicide, Mental illness, damage real relationships, Plastic surgery even Deaths especially among youth. The phenomenon of selfie is not peculiar to some societies or nations; rather it is happening all over the Time has come to create public awareness about the negative consequences of selfies right from the school to the community and society level.

Selfies, Social Media, Self Representation, Gender-Presentation, Gender Stereotype

"Gender and Selfie through Sociological Prism", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.273-286, February-2019, Available :http://www.jetir.org/papers/JETIR1902F15.pdf

"Gender and Selfie through Sociological Prism", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp273-286, February-2019, Available at : http://www.jetir.org/papers/JETIR1902F15.pdf