• Abhishek
• (Prof) Dr. Kavita.A.Jain

This work study about behaviour of consumers towards soft drinks produced in Indian market. The Coca-Cola Plant is one of the biggest names in FMCG market in India. It covers 60 percent of soft drink market and also covers drinking water market of India. The Coca-Cola is itself a popular brand with soft drink products among every person from child to old age people. This work mainly presents an analytical study on consumer behavior on soft drinks related to coca-cola India plant. The study was held in the 4 region of India which are Chandigarh, Ambala, Rohtak and Nabipur. Data was collected by the survey and some important observations are concluded. Out of 310 respondents 59.67% respondents are male and 40.32% are female respondents were participated in this survey. The survey is based on age, qualification and area of residence. Maximum male in this region are in favor for stop unhealthy practice in soft drink companies by government. It covers mainly four areas in North region and analysis is done on basis of respondents score.

Consumer Behavior, Soft Drinks, Coca-cola Products, Data Analysis, North India etc.

"A Study on Response Behaviour towards Soft Drink Products in North Indian Market", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.342-353, February-2019, Available :http://www.jetir.org/papers/JETIR1902F25.pdf

"A Study on Response Behaviour towards Soft Drink Products in North Indian Market", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp342-353, February-2019, Available at : http://www.jetir.org/papers/JETIR1902F25.pdf