• Deepa Bakhshi

This epoch of business is placing with a high degree of dynamism. Thanks to technological progression, the construct of competitive advantage is evasion day by day. Shopping at the clicking of a mouse is gaining quality Now-a-days. Most of the folks value more highly to get the product on-line. India Ranks third doing on-line shopping trend. This increasing trend created us curious to analysis on the subject. Major purpose of our study is to understand what the factors are that influences customers towards on-line shopping, what are the Pro and Cons in an ancient or traditional shopping, thanks to that customers like on-line shopping and additionally to debate the character of on-line shopping, what all issues it's facing and what measures are often taken to resolve them in order that it will become a good success. The primary data is collected by distributing Questionnaires to fifty respondents and most of them have full-fledged on-line shopping once .Data is collected from the scholars, operating Professionals and Business category folks. Questionnaires embrace response on varied factors like, Time saving, value saving, giant kind of product, 24x7 shopping facility, enticing gifts and discounts attracts customers towards on-line shopping however there are different factors like delay in delivery method, Lack of sufficient data concerning the merchandise and lack of privacy that proves to be hurdle in on-line shopping. Despite of these factors, on-line shopping is increasing at a really giant scale and is predicted to extend additional within the coming years.

E-commerce, E-shopping

"Pro & Cons : Traditional shopping Vs on-line shopping", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.678-684, February-2019, Available :http://www.jetir.org/papers/JETIR1902F58.pdf

"Pro & Cons : Traditional shopping Vs on-line shopping", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp678-684, February-2019, Available at : http://www.jetir.org/papers/JETIR1902F58.pdf