• K Paul David
• Dr. CN Krishna Naik

Social media marketing refers to the use of social media platforms and websites to promote a product or service. It involves creating and sharing content on social media networks to engage audiences, build brand awareness, drive website traffic, and ultimately, increase sales or achieve other marketing goals. Social media marketing can encompass various strategies, including creating text posts, images, videos, and other multimedia content, as well as interacting with users through comments, messages, and other forms of engagement. The goal is to connect with the target audience in a meaningful way and encourage them to take desired actions, such as making a purchase or sharing content with their own networks. This is the study trying to give information on how effectively social media marketing is for branded jewellery products. At the same time attempting to give useful suggestions on bases of findings in the study to the promotors of branded jewellery.

Social media, brand awareness, branded jewellery

"EFFECTIVENESS OF SOCIAL MEDIA MARKETING ON BRANDED JEWELLERY BRANDS: STUDY WITH REFERENCE TO ANANTAPUR DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.544-551, February-2019, Available :http://www.jetir.org/papers/JETIR1902G72.pdf

"EFFECTIVENESS OF SOCIAL MEDIA MARKETING ON BRANDED JEWELLERY BRANDS: STUDY WITH REFERENCE TO ANANTAPUR DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp544-551, February-2019, Available at : http://www.jetir.org/papers/JETIR1902G72.pdf