• Dr. G.V. SREENIVASAMURTHY

Retail marketing encompasses all strategies and activities undertaken by retailers to promote their products and attract customers to make purchases. It involves understanding consumer behaviour, market trends, and competitor analysis to devise effective marketing campaigns. Retailers use various channels such as in-store promotions, digital marketing, social media, and traditional advertising to reach their target audience. The goal of retail marketing is not only to increase sales but also to enhance brand awareness, build customer loyalty, and optimize the overall shopping experience. Key elements included in this study are different types of retail locations, the various factors affecting on Retail Location, Selection of good a retail location and the different careers in retailing. In essence, retail marketing strategy revolves around creating compelling offers, engaging with customers across multiple touchpoints, and adapting swiftly to market dynamics to stay competitive and relevant.

Pop-Up Store, Outlet Store, Proximity, Zoning laws, Visual merchandiser

"Retail Marketing", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.653-659, February-2019, Available :http://www.jetir.org/papers/JETIR1902G90.pdf

"Retail Marketing", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp653-659, February-2019, Available at : http://www.jetir.org/papers/JETIR1902G90.pdf