• Amit Singh Dalal
• Sakshi
• Malkeet Singh

Artificial Intelligence (AI) has become a cornerstone technology in the e-commerce industry, revolutionizing how businesses operate and engage with consumers. This paper provides a comprehensive analysis of AI applications in e-commerce, examining both the positive and negative implications for businesses and consumers. Additionally, it explores the future prospects of AI in the industry, considering technological advancements and potential regulatory challenges. The insights gained from this research aim to inform stakeholders about the transformative potential of AI and the strategic considerations for its integration in e-commerce operations.

Artificial Intelligence, E-Commerce, Machine Learning, Personalization, Supply Chain Management, Marketing Optimization, Fraud Detection, Future Trends

"Artificial Intelligence in E-Commerce: Applications, Implications, and Future Prospects", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.709-712, February-2019, Available :http://www.jetir.org/papers/JETIR1902G98.pdf

"Artificial Intelligence in E-Commerce: Applications, Implications, and Future Prospects", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp709-712, February-2019, Available at : http://www.jetir.org/papers/JETIR1902G98.pdf