• Jilja Joseph
• Jacob Joseph k

The measurement of purchase intention has been inevitable in marketing and economics. In order to increase the sales of the specific product for the purpose of profit maximization and sustainability, it is important to assess customer's needs and wants. The aim of the project was to focuses on the various factors of buying intention influencing the customers’ purchase intention towards modular furniture. The objectives of the project was to find the relationship between various factors of buying intention and it relationship with the purchase intention, and to understand the chances of the consumer's purchase intention of furniture based on the factors of buying intention. Data was collected with the scale from 112 participants between the ages of 25 to 60 years. The results revealed that the there was no distinction between different gender and various socio-economic status with regard to the factors of buying intention and purchase intention. The Correlation results between the various factors of buying intention revealed that there was a significant relationship between various factors if buying intention and with purchase intention. The Linear Regression analysis indicated a statistically significant model of the factors of buying intention influencing the purchase intention of customers with regard to modular furniture.

Purchase Intention, Buying Intention, Modular Furniture, EFA, Linear Regression.

"Gender differences in buying intention", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 3, page no.528-541, March-2019, Available :http://www.jetir.org/papers/JETIR1903080.pdf

"Gender differences in buying intention", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 3, page no. pp528-541, March-2019, Available at : http://www.jetir.org/papers/JETIR1903080.pdf