• Kumkum Sinha

Advertising is widely used by all the companies for promotion of the product. Advertising plays a vital role in marketing of product. In this study we have analyzed the customer perception for advertising in selected FMCG products. In the research we have tried to find out the opinions of customers on types of advertisement used by different FMCG companies. We have applied one way Anova for analysis of data. It is found that there is a significant difference in opinions of customers on types of advertisement used by different FMCG companies.

Customer perception, Advertising, FMCG products

"A study on customer perception for advertising in selected FMCG products", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 3, page no.309-318, March-2019, Available :http://www.jetir.org/papers/JETIR1903151.pdf

"A study on customer perception for advertising in selected FMCG products", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 3, page no. pp309-318, March-2019, Available at : http://www.jetir.org/papers/JETIR1903151.pdf