• Dr. ZIA UR REHMAN
• Dr. G. NAGA RAJU
• Dr. SHAIK ANWAR BASHA

ABSTRACT The first approaches to digital marketing defined it as a projection of conventional marketing, its tools and strategies, on Internet. However, the particularities of the digital world and its appropriation for marketing have fostered the development of channels, formats and languages that have led to tools and strategies that are unthinkable offline. In India, the internet habitual consumers are rapidly increasing, and this is only set to escalate in the future. India’s internet user base is estimated to reach 550 million by 2020 with a penetration of approximately 40 per cent, a significant increase from the current 35 per cent. This study concern with practical guideline for the online marketing and defining main terms and techniques of it. The outcome of this paper will be developed the understanding of main advantages and disadvantages of online marketing that would be useful for every organization that wants to market their products through internet and before wants to get acquainted with pros and cons of online marketing.

Search Engine Optimization (SEO), 4G LTE market, Email Advertising, Social Networking, Intrusive Advertising

" A STUDY ON DIGITAL MARKETING IN INDIA: OPPORTUNITIES AND CHALLENGES ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 3, page no.452-463, March-2019, Available :http://www.jetir.org/papers/JETIR1903173.pdf

" A STUDY ON DIGITAL MARKETING IN INDIA: OPPORTUNITIES AND CHALLENGES ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 3, page no. pp452-463, March-2019, Available at : http://www.jetir.org/papers/JETIR1903173.pdf