• JAYA KUMARA.K.H.

ABSTRACT: Financial inclusion is the delivery of financial services at affordable costs to vast sections of disadvantaged and low income groups. Financial inclusion is expected to make significant changes in the economy, especially the rural economy, which is expected to witness a revolution in availability of financial instruments. A large segment of the world’s population fall below the poverty line; and it is this vulnerable group which has low/no income who are excluded from most of the basic financial services provided by the financial sector. Including them into the main economic stream has been the focus of Governments and financial institutions in the last couple of decades. This results in a win-win situation as it raises the standard of living of the masses on the one hand and it helps to promote economic development and stimulates inclusive growth on the other. This paper attempts to study the initiatives adopted by the Indian commercial Banks in terms of technology, distribution channels, and proposals for financial education of the households. Further, the benefits will also automatically extend to the general public to create awareness regarding the procedure which is to be undertaken to avail the facilities offered by banks as a result of financial inclusion and to widen the horizon of banks by including the unbanked masses. The preliminary objective of this paper is to identify the strategies adopted by Syndicate Bank and to study the financial literacy and knowledge about the importance of financial inclusion among rural women. Primary data will be collected by means of a questionnaire from 50 women who lives in rural areas to explore the potential predictors of financial inclusion. The findings of the paper will reveal vital insight to both banks and policy makers for successful implementation of the ‘policy of financial inclusion for sustainable growth of Indian economy’.

Financial instruments, unbanked masses, financial literacy, Inclusive growth

"Financial Literacy Level - A Study on Rural Women", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 3, page no.873-877, March-2019, Available :http://www.jetir.org/papers/JETIR1903230.pdf

"Financial Literacy Level - A Study on Rural Women", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 3, page no. pp873-877, March-2019, Available at : http://www.jetir.org/papers/JETIR1903230.pdf