• Mula Sneha Goud

Healthy competition results in healthy market. According to the law of economics, price of the product determines the demand and supply of the product and that the price is to be determined by the willingness of the consumer to pay and the manufacturing cost incurred on making that product. This concept of law of law of economics, though may have a slight variance only when the dominant single player in the market has large scale of economies with advanced research and development units. Price variance due to this reason will not lead to an Anti-competitive activity. However, when any dominant player uses his dominance in the market to drive the new entrants out with a non-competing price is considered to be predatory pricing. The Competition Act, 2002 considers predatory pricing to be an anti-competitive practice of dominant enterprises. Though there seems to be enough literature substantial to analyse and understand the concept, still there exists uncertainty, elusiveness and paucity in implementation of the same. This study emphasises on the fundamental concept of predatory pricing with reference to the Competition Act, 2002, determination of predatory pricing and lastly, an empirical study to understand the impact of predatory pricing on consumers by adopting appropriate techniques. And determine, whether predatory pricing is an advantage to the consumers or it curtails consumer freedom of choice by driving out the competitors from the relevant market.

Predatory pricing, anti-competitive practice, competition, abuse of dominant position, relevant market.

"Predatory Pricing - Consumer Harm", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 3, page no.946-954, March-2019, Available :http://www.jetir.org/papers/JETIR1903241.pdf

"Predatory Pricing - Consumer Harm", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 3, page no. pp946-954, March-2019, Available at : http://www.jetir.org/papers/JETIR1903241.pdf