• Dr. Kishan Lal Rathi

Marketing Strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centered on the key concept that customer satisfaction is the main goal. The main purpose of the study is to understand the Marketing Strategies of Super Bazaar. This report study aims at understanding the logical perceptions behind following those marketing strategies that are used by the company in this competitive scenario. Super Bazaar uses various promotional strategies to expand its sales figures, market share and profitability. But the company may not focus on all the sales promotion techniques that are available. It is also possible that the strategies used may not cover all the geographical and functional areas of its operation. The strategies adopted by the company may not be satisfactory or efficiently implemented at times. The study would elaborate on the marketing strategies of Super Bazaar. It will study the effectiveness of the strategies in developing and sustaining the market in the phase of changing market conditions and competition. The study would highlight on the changes (if any) that can be brought about in the marketing strategies followed by marketing team. The study will also emphasize on the strategies to be adopted to bring about better results in the industry

Marketing Strategies, profitability, customer satisfaction, effectiveness, sustainable

"An Analytical Study of Marketing Strategies adopted by Super Bazaar", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 3, page no.204-208, March-2019, Available :http://www.jetir.org/papers/JETIR1903329.pdf

"An Analytical Study of Marketing Strategies adopted by Super Bazaar", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 3, page no. pp204-208, March-2019, Available at : http://www.jetir.org/papers/JETIR1903329.pdf