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March-2019
eISSN: 2349-5162
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Journal of Emerging Technologies and Innovative Research ( An International Scholarly Open Access Journal, Peer-reviewed, Refereed, Crossref DOI Journal )
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UGC Approved Journal no 63975(19)
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ISSN: 2349-5162 | ESTD Year : 2014 Volume 12 | Issue 9 | September 2025
New UGC Peer-Reviewed Rules
ISSN: 2349-5162 | ESTD Year : 2014 Volume 12 | Issue 9 | September 2025
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UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975
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Published Paper ID:
JETIR1903465
Registration ID:
200048
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Title
A STUDY ON THE IMPORTANCE OF THE DEMOGRAPHIC VARIABLE AGE ON ONLINE BUYING
Authors
Abstract
E-tailing has become a way of life especially with easy accessibility to smartphones. Internet connectivity has further brought about the boom in E-commerce. Consumer demographics have always influenced thoughts, knowledge and experiences and this, in turn, has created a huge impact on consumers at the time of purchasing. India has seen a surge of online companies competing with each other and vying for the consumer's share of wallet. The study proves that age is a predominant factor that influences online purchase and also that young people are buying more online especially apparels, grooming and electronic goods.
Key Words
E-tailing, E-commerce, Online shopping, Online purchase, Consumer behavior
Cite This Article
"A STUDY ON THE IMPORTANCE OF THE DEMOGRAPHIC VARIABLE AGE ON ONLINE BUYING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 3, page no.433-438, March-2019, Available :http://www.jetir.org/papers/JETIR1903465.pdf
ISSN
2349-5162 | Impact Factor 7.95 Calculate by Google Scholar
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Cite This Article
"A STUDY ON THE IMPORTANCE OF THE DEMOGRAPHIC VARIABLE AGE ON ONLINE BUYING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 3, page no. pp433-438, March-2019, Available at : http://www.jetir.org/papers/JETIR1903465.pdf
Publication Details
Published Paper ID: JETIR1903465
Registration ID: 200048
Published In: Volume 6 | Issue 3 | Year March-2019
DOI (Digital Object Identifier): http://doi.one/10.1729/Journal.19990
Page No: 433-438
Country: Navi Mumbai, Maharashtra, India .
Area: Management
ISSN Number: 2349-5162
Publisher: IJ Publication
Published Paper URL :: https://www.jetir.org/view?paper=JETIR1903465
Published Paper PDF: https://www.jetir.org/papers/JETIR1903465
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