• D.Mythili

The aim of this paper is to look at the impact selling| and promoting ways in corporation concentration towards the Indian marketing. As our Indian market is running, however in some places of India we have a tendency to don't seem to be listening for rural promoting. If we have a tendency to see rural promoting is started with bullock-cart, cow dung, miles and miles of paddy fields and homes. The agricultural market has modified drastically within the past decade. A past decade past, the agricultural market was additional unstructured and wasn't a prioritized target location for company. Now adays is that the time to bring out the agricultural space and to develop it. we are able to see that the market has started fro place rural and currently it time to bring it out. This paper discusses the current situation of rural promoting. The promoting battle field has shifted from the cities to the villages, however within the battle each shoppers and firms square measure winner, it's a win scenario. Go and meet the villages and rise them what they require to make the merchandise and services that's relevant to their desires and it's the time for the businesses to focus for the Indian rural customers. The agricultural advertising desires additional innovative and various media to woo the shoppers. Correct exercise of resources is needed. Marketers will overcome those barriers and explore the opportunities lying untapped in rural market to attain organizational goal and profit maximization.

Rural promoting, Demand, Advertising, Innovation

"Impact of Rural Marketing in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 3, page no.153-159, March-2019, Available :http://www.jetir.org/papers/JETIR1903726.pdf

"Impact of Rural Marketing in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 3, page no. pp153-159, March-2019, Available at : http://www.jetir.org/papers/JETIR1903726.pdf