• RAKESH DANI
• DR. YASHWANT SINGH RAWAL

It is a well-known fact that hospitality is a sector that can contribute to the economic growth of any country and tourism industry is an important component which includes number of sectors such as lodging, catering, transportation, visitor attractions, entertainment etc. Food & beverage service sector is considered one of the major fields which bring quite a great deal of profit and satisfying the tourist. Food and beverage service operations are continuing to improve and develop, together with advances in quality. The tourism industry depends on good quality of food and beverages service because most of the tourist spend more than 25% (Outlook June, 2012 | Emerging Trends in Food & Beverage Services Retailing in India) of their expenses on same. In current scenario people don’t like regular service style for food and beverage but they want some innovation which can be entertaining, attractive and physical environment which include service staff, ambience, table setting and lighting. The food and beverage industry is subject to numerous trends and these trends have an impact on business success or failure. This study focuses on new trends and innovations admitted by food and beverage service style and why physical environment is important for any restaurant.

food and beverage service, innovation, trend and physical environment

"IMPACT OF NEW INNOVATIONS IN FOOD AND BEVERAGE SERVICE INDUSTRY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 3, page no.128-134, March-2019, Available :http://www.jetir.org/papers/JETIR1903818.pdf

"IMPACT OF NEW INNOVATIONS IN FOOD AND BEVERAGE SERVICE INDUSTRY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 3, page no. pp128-134, March-2019, Available at : http://www.jetir.org/papers/JETIR1903818.pdf