• RV Catharin Diana

Everyone needs Money in this world. In the reality world, Money is one of the important factor for anyone’s happiness and plays a vital growth of the economy. The way people handle their hard earned money will decide the benefit they get out of their hard work. This project focuses on how the employees working in Corporate pools their money in various investment avenues. Corporate employees are characterized by having easy access to internet and they are able to keep themselves updated about the latest information on investment avenues and stock market performance. This project aims at studying investment behavior of corporate employees and to understand the various factors that affect their investment decision. The objective behind any investment varies from investor to investor based on their needs like high returns, saving tax, highly security to invested money. Gold and silver are means of saving since their value keeps increasing over time and also it can be used for children’s marriage. This project emphasizes how the income plays as an important factor in deciding the investment level and investment instrument of corporate employees. In order to study the investment behavior of corporate employee’s, survey was conducted for sample size of 98 with Random sampling technique.

Investment, saving, income, tax saving, behavior

"INVESTMENT BEHAVIOUR OF CORPORATE EMPLOYEES IN BENGALURU", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 3, page no.209-222, March-2019, Available :http://www.jetir.org/papers/JETIR1903827.pdf

"INVESTMENT BEHAVIOUR OF CORPORATE EMPLOYEES IN BENGALURU", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 3, page no. pp209-222, March-2019, Available at : http://www.jetir.org/papers/JETIR1903827.pdf