• ALEENA JOHNSON

Brand preference of cosmetics among college students with special reference to nss hindu college and kristu jyoti college changanasherry aimed to study about the availability of various branded products in cosmetics, to study the brand preference among college students and also to identify the factors affecting purchase decision of students while making purchase of branded cosmetics. This investigation help to examine the brand preference and satisfaction level which they get from different branded cosmetic products. 100 respondents have been selected following convenient sampling method.Questionaires were used as data collecting instrument. Data was analyzed using tabulation, percentages .Recommendations from the study may be necessary to reduce the price of the branded product because most of the respondents feel that the price rate of the brand is high. Price is the important factor while buying branded cosmetics. Develop new innovations in packing or new trends to attract the customers. Provide sales incentives for better output. And to strengthen advertisement exposure. Majority of the respondents are highly satisfied with the use of these branded products. One of the major reasons for this higher level of satisfaction towards branded cosmetics is its availability, durability and quality. Advertisement also plays an inevitable role in it.

ADVERTISEMENT, BRAND, CONSUMERS, PRICE, QUALITY

"BRAND PREFERENCE OF COSMETICS AMONG COLLEGESTUDENTS WITH SPECIAL REFERENCE TO NSS HINDU COLLEGE AND KRISTU JYOTI COLLEGE, CHANGANASHERRY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 3, page no.282-294, March-2019, Available :http://www.jetir.org/papers/JETIR1903836.pdf

"BRAND PREFERENCE OF COSMETICS AMONG COLLEGESTUDENTS WITH SPECIAL REFERENCE TO NSS HINDU COLLEGE AND KRISTU JYOTI COLLEGE, CHANGANASHERRY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 3, page no. pp282-294, March-2019, Available at : http://www.jetir.org/papers/JETIR1903836.pdf