• R. Sri Balaji Prabhu
• Dr. M. Ramesh

The present study carried out the role of brand credibility in purchase preference through various constructs. The study focuses on mobile phone network services provided by various company with the objective of how much they value it and what type of role it play and the value are discussed from the customer’s point of view. Data was collected with structured questionnaire with the sample size of 290. The finding indicates that brand credibility has a positive effect on purchase preference. Further the results helpful to the mobile phone network service providers how to improve their strategy in order to attract more customers via brand credibility

Mobile phone network service, brand credibility, purchase preference, customer opinion, offer pack

"Brand Credibility and Purchase preferences in Mobile Phone Network Service", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 3, page no.299-303, March-2019, Available :http://www.jetir.org/papers/JETIR1903838.pdf

"Brand Credibility and Purchase preferences in Mobile Phone Network Service", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 3, page no. pp299-303, March-2019, Available at : http://www.jetir.org/papers/JETIR1903838.pdf