• Narendra K
• Harish S
• Roopa V

This research is been carried out at whole sale departmental store for research entitled “a study on product portfolio management of selected brands at a whole sale departmental store The main objective of this research is to study about the product portfolios and how to find the right product portfolios using a appropriate tool and balancing the portfolios in a strategic way. The tool used in this study was BCG matrix where this helps in finding out the best products over the worst products by its market growth and market share based on its sales and revenue. b2b organisation is more related and completely dealt with the products world. Hence the implementation of product portfolio management got a very wider scope and it will be beneficial for the company in the long run. The products which had low market growth but high market share was given importance in the field of innovation and improvisation. But the products which had high growth and high market share were very few, which plays very important role in profitability of the company by getting more sales revenue

"A Study on Product Portfolio Management, of Selected Brands, at Whole Sale Departmental Store", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 3, page no.89-112, March-2019, Available :http://www.jetir.org/papers/JETIR1903913.pdf

"A Study on Product Portfolio Management, of Selected Brands, at Whole Sale Departmental Store", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 3, page no. pp89-112, March-2019, Available at : http://www.jetir.org/papers/JETIR1903913.pdf