• Jigar Shah

Research has shown that young children—younger than 8 years—are cognitively and psychologically defenseless against advertising. They do not understand the notion of intent to sell and frequently accept advertising claims at face value. However some Western countries like Sweden and Norway forbid all advertising directed at children younger than 12 years, but other countries need to take stringent decisions in this direction. Children do not fully understand the impact that advertising has on them. Webster’s dictionary uses words like “vigorous,” “lively,” “immature,” and “impetuous” to describe youth. Advertisers are well aware of these qualities when they concoct strategies to reach the youth market

"Impact of Advertisement on Children -Standard 3rd to 8th Class"

""Impact of Advertisement on Children -Standard 3rd to 8th Class"", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 3, page no.51-62, March-2019, Available :http://www.jetir.org/papers/JETIR1903A07.pdf

""Impact of Advertisement on Children -Standard 3rd to 8th Class"", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 3, page no. pp51-62, March-2019, Available at : http://www.jetir.org/papers/JETIR1903A07.pdf