• SATHISH KUMAR
• PUSHPA

Now the world like to see videos compare to read books and articles. Each and every second a lot of video files upload by users on Youtube, Facebook, Instagra and so on. It is very hard to identify a single vide file on online but make it perfect SEO for video file it is possible. Because same kind of videos, sometime same name in same social media maybe upload by more than one number of peoples in same platform. These kind of situations a single video file, it will be searchable is not possible. Avoid these kind of issues to implement metadata. SEO based on metadata. Metadata is “data about data” – or the information about a video file, audio clip, or Web page. Metadata can be used to facilitate the searching of video content either by individuals or corporations hosting their videos on their own websites, as well as for videos that are uploaded and hosted on video search engines and video sharing sites like Google, iTunes, YouTube, MySpace, Youku, Vimeo and others. Metadata is just a label on the video – it does not affect the video content itself. But once metadata is created or extracted from a video file, relevant keywords and descriptions can then be selected to drive effective search engine optimization (SEO). The metadata is one important aspect used by search engines to rank content in a search directory. Metadata is also used to generate short descriptions of the web page(s) or videos in the actual search results, which improves the volume and quality of traffic to a web site from the various search engines. Metadata for video is particularly helpful because video, unlike a document, does not include keywords as text. It is the keywords that computers and search engines use to search for content in videos. Clever producers use keywords in the name of their video files, but without some additional text, computers have a hard time understanding the content of a video.

SEO, data about data, extract metadata, video files, XML

"PREPARING METADATA FOR MAKING VIDEO FILE SEARCHABLE ON ONLINE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 3, page no.346-350, March-2019, Available :http://www.jetir.org/papers/JETIR1903A53.pdf

"PREPARING METADATA FOR MAKING VIDEO FILE SEARCHABLE ON ONLINE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 3, page no. pp346-350, March-2019, Available at : http://www.jetir.org/papers/JETIR1903A53.pdf