• Ms. Priya Saxena
• Dr. Shakoor Khan

The Indian banking sector has emerged as one of the strongest drivers of India’s economic growth. It has a huge geographic and serviceable exposure around the globe. The concept of Retail financing lies in financing credit-needs in small amounts. Retail financing is emerging as a growing and lucrative field of banking activity in India in recent years with implications to the expansion of commercial banking system and to its rapid economic development. The sector has undergone significant developments and investments in the recent past and hence the trend of India’s financial sector is changing. Anytime, anywhere banking, using differentiated channels and technology, is enabling increase of reach to customers in urban and rural area. Macro-economic factors have also compelled reshaping the industry. Customer expectations, technological innovation, regulatory requirements, demographics and economics are all together creating a vital change. Gradual up gradation of skills and technology, restructuring and re-engineering processes are attempted by both private sector banks and public sector banks in India to face new challenges. The present study analyses the expansion of this sector in India with a focus on retail financing by the commercial banks. The key aim is to focus on the contemporary challenges and opportunities of the Retail credit sector in India. Banks needs to get ahead of these challenges and reengineer to win customers. Banks must not only execute on today’s environment but also radically innovate and transform themselves for the future.

Banking; Retail financing; Economy; Inclusive Banking

"“CHALLENGES AND OPPORTUNITIES OF RETAIL FINANCING IN URBAN & RURAL AREAS”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 3, page no.592-597, March-2019, Available :http://www.jetir.org/papers/JETIR1903B91.pdf

"“CHALLENGES AND OPPORTUNITIES OF RETAIL FINANCING IN URBAN & RURAL AREAS”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 3, page no. pp592-597, March-2019, Available at : http://www.jetir.org/papers/JETIR1903B91.pdf