• Madhuvanti Ramesh
• Shrinivas

Visual Merchandising is growing in importance for retail stores especially in the cosmetic sector due to the high competition and appearance factors involved in the industry. Factors such as product arrangement, lighting, musicand categorisation of products especially play a part in affecting consumer behaviour. The purpose of this research is to identify the extent to which it affects consumer behaviour and its effect on different demographic segments. The study was conducted through the use of a structured questionnaire distributed to a diverse sample size of 130. The demographic factors were taken into consideration while determining the effect. It was important to note that product arrangement was identified as the primary factor that tends to consciously affect buying behaviour. Moreover, age had a strong association to the perception that the individual holds of the importance of visual merchandising.

Visual merchandising,Cosmetics, Retail outlet, buyer behaviour

"A Study On The Effect Of Visual Merchandising On Consumer Behaviour Towards Cosmetics In Their Retail Outlets In Bangalore", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 3, page no.150-158, March-2019, Available :http://www.jetir.org/papers/JETIR1903C22.pdf

"A Study On The Effect Of Visual Merchandising On Consumer Behaviour Towards Cosmetics In Their Retail Outlets In Bangalore", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 3, page no. pp150-158, March-2019, Available at : http://www.jetir.org/papers/JETIR1903C22.pdf