• Dr. S. GAJALAKSHMI

A woman entrepreneur is good at balancing different facets of life. Her multitasking ability blended with support from spouse and relatives empowers her to bring together the business priorities with domestic obligations proficiently and expeditiously.In India women account for only five point two per cent in terms of engaging into own business.There were more than 1, 53,260 woman entrepreneurs claiming 9.01% of the total entrepreneurs in India during the year 1998-99. The decision relating to site selection for establishment of enterprise for women is based on closeness to the home. The women entrepreneurs face more difficulties than their male counterparts in the start-up stage of enterprise due to lack of experience of technical training and marketing. In the past rural women concentrated on traditional activities, but now due to the spread of education and favourable government policies towards self-employment and skill development, women have changed their attitude and diverted towards non-traditional activities too. The present study has been an attempt to generate awareness and to understand growth and development of women entrepreneur in Pudukkottai town.

Keywords: Women entrepreneur, Growth and Development of Women entrepreneur

" A STUDY ON GROWTH AND DEVELOPMENT OF REGISTERED WOMEN ENTREPRENEURS IN PUDUKKOTTAI TOWN", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 3, page no.283-288, March-2019, Available :http://www.jetir.org/papers/JETIR1903C40.pdf

" A STUDY ON GROWTH AND DEVELOPMENT OF REGISTERED WOMEN ENTREPRENEURS IN PUDUKKOTTAI TOWN", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 3, page no. pp283-288, March-2019, Available at : http://www.jetir.org/papers/JETIR1903C40.pdf