• Mr. R. SAKTHIVEL
• Mr. T.V. SUGANESH
• Mr. M.ARUNKUMAR

The person who is capable and willing to pay for the product is called a consumer. This project is to know about the consumer satisfaction level and the issues faced by the consumers on using the Himalaya personal care product. The data had been collected from the 50 consumers in Coimbatore district by asking certain questions to the consumers on the usage of Himalaya personal care product and the consumers satisfaction level is derived by analysing the data by the method of using tools like simple percentage method and survey method and these data is collected from the consumer without any interrelation on age, gender, educational qualification, monthly income and marital status. The main objective of this study is to know the consumer consciousness of consumers who consumes the Himalaya personal care product.

Consumer Satisfaction, Himalaya, Consciousness

"A STUDY ON GRATIFICATION OF CUSTOMER’S ROUTINE OF HIMALAYA PERSONAL CARE PRODUCTS ON SPECIAL REFERENCE TO COIMBATORE DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 3, page no.407-408, March-2019, Available :http://www.jetir.org/papers/JETIR1903C57.pdf

"A STUDY ON GRATIFICATION OF CUSTOMER’S ROUTINE OF HIMALAYA PERSONAL CARE PRODUCTS ON SPECIAL REFERENCE TO COIMBATORE DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 3, page no. pp407-408, March-2019, Available at : http://www.jetir.org/papers/JETIR1903C57.pdf