• Alpesh A. Soni
• Dr. Anurag Mehta

ABSTRACT DTH is one of the fastest growing industries in India. Which includes many big Players like; Tata sky, Sun Direct, Airtel Digital TV, Videocon d2h, Dish TV, DD direct, Reliance Digital TV etc. The main objective of this study is to identify the determinants of customer satisfaction. Here, customer satisfaction as an independent factor while service quality, price, brand image, convenience as a dependent factor. For this study the primary data collected from the 300 users of DTH services at different area of north Gujarat through questionnaire as an instrument to collect the primary data. The result of the study indicates that price and brand image is significant variable of customer satisfaction. It was also found that the other two variables i.e. service quality and convenience were non-significant determinant of customer satisfactory for DTH services

Keywords: DTH Services, Entertainment Industry and determinants of customer satisfaction.

"“A Study on Determinants of Customer Satisfaction with Reference to DTH Service Providers”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 3, page no.197-205, March-2019, Available :http://www.jetir.org/papers/JETIR1903D34.pdf

"“A Study on Determinants of Customer Satisfaction with Reference to DTH Service Providers”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 3, page no. pp197-205, March-2019, Available at : http://www.jetir.org/papers/JETIR1903D34.pdf