• Neha

Social Media study aims at determining what the most used social media outlets are, what viewpoints do representatives of various companies have on the credibility of social media as a marketing channel and weather they measure the effectiveness of their social media campaigns. Social media have provided new opportunities to consumers to engage in social interaction on the internet. Consumers use social media, such as online communities, to generate content and to network with other users. The study of social media can also identify the advantages to be gained by business.

Advantages And Disadvantages of Social Media in Business

"Advantages And Disadvantages of Social Media in Business", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 3, page no.6-8, March-2019, Available :http://www.jetir.org/papers/JETIR1903E02.pdf

"Advantages And Disadvantages of Social Media in Business", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 3, page no. pp6-8, March-2019, Available at : http://www.jetir.org/papers/JETIR1903E02.pdf