• P.Priyanga

The present study is an attempt to identify the scope of online marketing and present strength of internet shopping among present individuals of Nagapattinam district a semi urban area in Tamilnadu State. The study revealed a satisfactory attitude among the respondents with regard to digital marketing. Presence of internet with 96% of people makes them to access for various websites of E- Business. Favourable attitude of customers due to developed technology has made them to enter the digital market with simplicity.

Digital Marketing, Improved technology

"Impact of Web based Marketing on the Buying Pattern of Customers in Nagapattinam District, Tamilnadu.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 3, page no.86-91, March-2019, Available :http://www.jetir.org/papers/JETIR1903E17.pdf

"Impact of Web based Marketing on the Buying Pattern of Customers in Nagapattinam District, Tamilnadu.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 3, page no. pp86-91, March-2019, Available at : http://www.jetir.org/papers/JETIR1903E17.pdf