• P. ELANGOVAN
• Dr. M. DEVAKI

The successful shopper feels a sensation of satisfaction, execution and fulfillment. Buying for emotional and psychological reasons has become the new mantra of modern society. So Marketers must know the pulses of buyers and satisfy the needs. A consumer’s buying behavior is influenced by cultural, social, personal and psychological factors. Most of these factors are uncontrollable and beyond the hands of marketers but they have to be considered while trying to understand the complex behavior of the consumers. The study would provide enough insights to the manufacturers about the buying criteria considered most important and the amount of impact they exert on the shopping behaviour of consumers. Promotional techniques like price reduction and exchange offer followed by the manufactures of pure it, should be incorporated by other manufacturers of water purifier to have large market share. The consumer preference for household appliances, and their brand loyalty on the household appliances purchased by them. The researcher will be highly happy if some of the suggestions of the study are implemented by the manufacturers on household appliances.

Consumer Behaviours, Advertisement, Family Member, Sales representatives

"A Study on the Consumer Preference for Household Articles in Perambalur District", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 3, page no.158-161, March-2019, Available :http://www.jetir.org/papers/JETIR1903F21.pdf

"A Study on the Consumer Preference for Household Articles in Perambalur District", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 3, page no. pp158-161, March-2019, Available at : http://www.jetir.org/papers/JETIR1903F21.pdf