• Gojiya Jagdish Hamir
• Dr. H.M.Korant

India presents an interesting case of DTH market where all players deliver almost identical product and service, get very fast with each other and then project clearly with their own power. The entry of players, the advancement of technology, the price reduction, the competition in competition, the benefits of this terrible competition to the customers, are the industry characteristics and the call for digitalizing content by broadcasters is a concept bought by the government. Due to the development and competition of the industry, it became more clear and effective for the players. In the era of technology, early DTH services offer a different type of TV viewing experience. DTH services have a unique position in the real development of the services sector. Being a component of the DTH service sector, it is responsible for knowing the customer’s attitude and satisfaction, distribution channels in service delivery, the quality of service and the competitive advantage of cable television’s optional platform. So that researcher has been taken concept of customer satisfaction in this study. Likert’s five point scaling technique, percentage analysis, weighted average method, Chi-square test and one way ANOA are the statistical tools used in the study. DTH marketing deals that provide services to meet customer’s entertaining needs and desires to satisfy these entertaining needs, subscribers need specific services. Sample random sampling method has been adopted to collect data from subscribers who avails DTH services in their homes television earlier. Considering the resources 100 sample was considered passable. The study covers the six DTH (direct to home) provider companies and Census survey was conducted to collect data from 100 active DTH (direct to home) services in Rajkot district.

customer satisfaction, DTH (direct to home) services, services provider, customers uses services motive factor, preferences

""A Study of Customer Satisfaction of Selected DTH Services with Special Reference to Rajkot district"", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 3, page no.588-598, March-2019, Available :http://www.jetir.org/papers/JETIR1903F80.pdf

""A Study of Customer Satisfaction of Selected DTH Services with Special Reference to Rajkot district"", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 3, page no. pp588-598, March-2019, Available at : http://www.jetir.org/papers/JETIR1903F80.pdf