• ANCY ANTONY

Abstract: financial inclusion initiated by the RBI, had thus far involved ensuring access to at least minimum balance ‘no-frills’ saving bank account to every households. Financial inclusion will enable the poor of our country to open a bank account to save and invest, to borrow and to repay, to insure and to take part in the credit. RBI announced policies were made to encourage bank to provide extensive banking services to the unbanked mass of country. Financial inclusion mainly focused on inclusive growth. In the scenario, the need for financial literacy is become more important than ever before it determines the success of financial inclusion programme of every country. The study explores to the intensity of financial inclusion and financial literacy among rural people. The target group mainly include agriculturalists, pensioners, Government employees, Non –Government employees,people engaged in business and others.Banking habits and awareness about financial products and services come within the purview of the study. The target group are people residing in Velur Grama panchayath, Thrissur district.

"“A STUDY ON FINANCIAL LITERACY TOWARDS FINANCIAL INCLUSION IN RURAL HOUSEHOLDS-SPECIAL REFERENCE TO THRISSUR DISTRICT”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 3, page no.147-163, March-2019, Available :http://www.jetir.org/papers/JETIR1903G26.pdf

"“A STUDY ON FINANCIAL LITERACY TOWARDS FINANCIAL INCLUSION IN RURAL HOUSEHOLDS-SPECIAL REFERENCE TO THRISSUR DISTRICT”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 3, page no. pp147-163, March-2019, Available at : http://www.jetir.org/papers/JETIR1903G26.pdf