• Dr Mehul Patel
• Dr R.D.Modi

The purpose of this investigation is to identify the awareness of CRM in ERP and essential components of CRM-ERP integration and how it deals with HR concerns. CRM: The Business Focus factor and information quality of ERP solution, system quality of ERP solution, system use of ERP solution and appropriateness of ERP solutions in context to Pharmaceutical companies of Vadodara City. The total CRM-ERP integration oriented Pharmaceutical companies are 58 in Vadodara. The selection of 15 companies is made possible on the basis of five zones of Vadodara City. The source of data is primary and secondary. The primary data are collected through structured questionnaire administered to the respondents in person and through email, scale reliability test and Pearson correlations test are conducted as statistical tests for achieving the objectives.

CRM, ERP, Pearson Correlations, IQ, SU, A and CRMBF

"Awareness about CRM in ERP: A case study for selected Pharmaceutical companies in Vadodara", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 3, page no.748-754, March-2019, Available :http://www.jetir.org/papers/JETIR1903H06.pdf

"Awareness about CRM in ERP: A case study for selected Pharmaceutical companies in Vadodara", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 3, page no. pp748-754, March-2019, Available at : http://www.jetir.org/papers/JETIR1903H06.pdf