• M.Hemalatha
• P.Parimaladevi

An attempt has been made to know the experiences while purchasing consumer durables of the respondents. For the purpose of this study, it has been classified into twenty seven categories viz., always buy the brands which already decided in advance, given the same quality, prefer to buy store brand than costlier national brand, feel usually national brands do not offer much discount, feel no difference while shopping from a store or somewhere else, look for the benefit of the product for the price pay, many times, go to a store and see the product, if liked buy it, it is mainly the price of the store brand that influences me to buy them, visit a store as it is a one stop shopping place, buy all items from stores only, enjoy shopping at a store, came to know about the store from friends / relatives, think store provides better quality product, feel that store brands are reasonably priced, during discount period, usually try new store brands, if brand is not available at the store go for another brand, like self-selection while shopping, always look for compare of different brands in a store, prefer to visit the store nearest to place, believe “high price means high quality, usually compare the quality of brands while purchasing from a store, always go to store with family or friends, visit stores as a number of varieties are available there, visit stores for the store brands of choice, the store’s advertisement encourages to visit the store, prefer to visit store as it saves time and energy, feel shopping at stores is a status symbol these days and friends / relatives usually suggest to try the store brands.

consumer durables,National brands,Shopping Place,Stores,Advertisements and Status Symbol.

"Factors Influencing the Purchase Behaviour of Consumers Towards Durable Products in Erode District", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 3, page no.894-902, March-2019, Available :http://www.jetir.org/papers/JETIR1903H26.pdf

"Factors Influencing the Purchase Behaviour of Consumers Towards Durable Products in Erode District", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 3, page no. pp894-902, March-2019, Available at : http://www.jetir.org/papers/JETIR1903H26.pdf