• Dr. Sanjay Kumar Singh

Nowadays, E-Commerce is a fast growing platform for in the Indian Economy. Its development plays a crucial role in the financial sector, as the Indian industry of e-commerce has been far lacking in its counterparts in various developed economies, basically because of low internet users. According to a global management consultancy AT Kearney in the year 2015, there were very limited buyers in India, approximately 39 million online buyers; a very little proportion of the population living in India. However, with the increased technological progress along with internet and mobile access, presents an encouraging eco-system leading to the development of e-commerce in India. India is currently at the peak of the digital revolution. The continued existence of e-commerce firms in a highly unprecedented environment becomes a great challenge when attached to the cutthroat competition existing in the sector. One has to gain customer loyalty and for this, there has been tremendous innovation and adaptation made in this segment. This study is an attempt to investigate the evolution of e-commerce in India and identifies various challenges to as well the factors responsible for the future growth and development of e-commerce.

E-Commerce, Growth, Online, IOT, Data Mining, and the Internet.

"GROWTH OF E-COMMERCE IN INDIA: A REVIEW", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 3, page no.527-535, March-2019, Available :http://www.jetir.org/papers/JETIR1903I79.pdf

"GROWTH OF E-COMMERCE IN INDIA: A REVIEW", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 3, page no. pp527-535, March-2019, Available at : http://www.jetir.org/papers/JETIR1903I79.pdf