• Dr.P.KANNAN
• ASHA.K

CONSUMER PERCEPTION TOWARDS CASHLESS TRANSACTIONS ABSTRACT: The people in India are very much cash dependent, whether they are living in Rural, Semi-Urban, Urban, regularly use cash in their transaction. People living in villages, towns, small cities are facing problem of cash. Less than 20 per cent of India does not face this problem of cash. Approximately 215000 ATMs for instance in rural centres. So having cashless transactions any time is still dream inn India though the government is trying to slowdown these problems by introducing cashless concept, people are finding difficult to go for cashless transactions. The purpose of the present study is to examine the perception of consumers towards cashless transactions. The study examined the factors influencing consumer’s acceptance towards cashless transactions. The objectives of the study were: • To study the banking details of the respondents • To investigate the respondents perception towards cashless transactions. • To study the factors influencing the respondents towards the adoption of cashless transaction. The study was carried out in Coimbatore city with 150 consumers of leading public and private sector banks. The findings revealed that security concern, service charges, ease of use, resistance to change, accessibility and awareness influence acceptance of cashless services. The study recommended extensive awareness and sensitization on the features, benefits and use of cashless transactions to consumers of cashless transaction in Coimbatore city in general.

"CONSUMER PERCEPTION TOWARDS CASHLESS TRANSACTIONS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 3, page no.547-554, March-2019, Available :http://www.jetir.org/papers/JETIR1903I83.pdf

"CONSUMER PERCEPTION TOWARDS CASHLESS TRANSACTIONS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 3, page no. pp547-554, March-2019, Available at : http://www.jetir.org/papers/JETIR1903I83.pdf