• Mr.Satyajit Mandle

With the emergence of social media as a catalytic tool of new media, entire media and entertainment industry witnessing cardinal changes and substitutions in strategies of promotions. In this research, the main aim to study the Correlation Study between social media advertising and perception theory in the promotion o films through Facebook memes storytelling. This is quantitative research; the sample size for this is 30 which are done on the basis of purposive and Stratified sapling technique I have prepared yes no type questioner which is based on perception theory and gestalt approach and some question based on the use of social media in the advertising promotion of the film. The sample size is 30 so after data collection by observation method I observed data is not normally distributed so I decided to use nonparametric test for analysis. So in this, all answers are in yes-no type question so I decided to go with 2 by 2 Phi coefficient correlation method. By doing all calculation the result which I found is, there is a strong positive correlation between social media advertising and perception theory in the promotion of films through Facebook memes storytelling

Advertisement, Perception theory, Social Media, Memes

"CORRELATION STUDY OF FACEBOOK MEMES STROYTELLING AND PERCEPTION THEORY WITH REFERENCE TO BLOCKBUSTER HINDI CINEMA ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 3, page no.529-533, March-2019, Available :http://www.jetir.org/papers/JETIR1903J83.pdf

"CORRELATION STUDY OF FACEBOOK MEMES STROYTELLING AND PERCEPTION THEORY WITH REFERENCE TO BLOCKBUSTER HINDI CINEMA ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 3, page no. pp529-533, March-2019, Available at : http://www.jetir.org/papers/JETIR1903J83.pdf