• SWAPNA PATASKAR

The purpose of this study is to analyze the changes that may occur in 'Audience' for turning them from 'Viewer' to 'User' due to the incoming digital entertainment formats. The new age Virtual Reality films and Interactive films are going to be the future of entertainment for all age groups. The involvement pattern of audience into the content will change and the audience will also have to deal with the ethical issues in the content. This process will change from 'watching a film' to 'participating in the film' and hence the viewer will turn into a user. The audience will start performing the roll of a character, though the face and person will remain the same on screen. The decisions of the characters will be as per the wish of the majority of the audience in the theatre or individuals in his or her own private space. However this space could be a small part of a large space with multiple users. The digital devices for this experience might be separate from each other. The future of entertainment will have more complexities in the behavior of audience. The small behavior change that may occur by watching a TV show or a film which remains for a short period of time may change as the decisions taken during viewing the content may impact the user for a long period of time or even permanently.

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"STORYTELLING EXPERIENCES AND EXPECTATIONS : A cross sectional study", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 3, page no.534-551, March-2019, Available :http://www.jetir.org/papers/JETIR1903J84.pdf

"STORYTELLING EXPERIENCES AND EXPECTATIONS : A cross sectional study", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 3, page no. pp534-551, March-2019, Available at : http://www.jetir.org/papers/JETIR1903J84.pdf