• Uppuluri Srinivasa Venu
• Dr Tara Shankar
• Dr A.Ramachandra Aryasri

Hero Cycles started with manufacturing cycle components slowly paving its way onto becoming the one of the ‘Best Cycle Brand’ in India. Today, Hero Cycles is undoubtedly the largest manufacturer of bicycles in India producing 5.2 million cycles per annum.Starting from a small unit to creating a huge global footprint, Hero Cycles production unit in Ludhiana is fully equipped with an in-house R&D facility producing major bicycle components within its premise under stringent quality parameters complying with all global standards. The company focuses on innovation, user friendly & quality products. In this case we tried to analyze the strong areas, weak points, threats and opportunities of the company with the help of SWOT Analysis. A holistic approach is being adopted to understand the environment in which company’s operating therefore; PEST Analysis Core competency and Marketing Strategies are studied. This study shows how it succeeded and stood as a market leader.

Hero cycles, pest, swot, strategies, success etc

"A CASE STUDY ON HERO CYCLE: HOW IT IS EMERGING A PATHWAY OF SUCCESS (SUCCESS STORY OF A MARKET LEADER)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 3, page no.884-893, March-2019, Available :http://www.jetir.org/papers/JETIR1903K29.pdf

"A CASE STUDY ON HERO CYCLE: HOW IT IS EMERGING A PATHWAY OF SUCCESS (SUCCESS STORY OF A MARKET LEADER)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 3, page no. pp884-893, March-2019, Available at : http://www.jetir.org/papers/JETIR1903K29.pdf