• Mr. P. Ziaulla Khan
• Prof. K. Venugopal Rao

India, the world’s largest malt based drinks market, accounts for 22% of the world’s retail volume sales. These drinks are traditionally consumed as milk substitutes and marketed as a nutrition drinks, mainly consumed by the old, the young and the sick. Available health drinks in market can be considered as follows: Horliks, Boost, Viva, Maltova, Complain, Glucon-D, Bournvita, Amul, Pediasure white drinks account for almost two thirds, of the market Glaxosmithklime (GKS). The study has been taken on the topic “Consumers’ perception towards health drinks with special reference to Rayalaseema region “to know the over view functions and strategy and also to find the best health drink. Conclusion drawn from the test of difference was that a significant difference existed on the factor of consumers’ perception towards health drinks across gender, age, occupation, educational qualification, marital status, monthly income, family type and family size is accepted.

Consumers’ Perception, Health Drinks, Small Towns and Rayalaseema region.

"CONSUMERS’ PERCEPTION TOWARDS HEALTH DRINKS WITH SPECIAL REFERENCE TO RAYALASEEMA REGION", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 3, page no.249-260, March-2019, Available :http://www.jetir.org/papers/JETIR1903L35.pdf

"CONSUMERS’ PERCEPTION TOWARDS HEALTH DRINKS WITH SPECIAL REFERENCE TO RAYALASEEMA REGION", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 3, page no. pp249-260, March-2019, Available at : http://www.jetir.org/papers/JETIR1903L35.pdf