• DR. PRIYAKA KHANNA

Nowadays children are becoming one of the most powerful influencers in family buying decisions. The child exposure to Television commercials has greater trigger for his growing role in family buying decision. Before the age of understanding the commercial intentions of corporate houses, the child will get trapped into the vicious consumerism net. It influences the child psychological behavior pattern which enables him/her to ‘Must Have’ attitude. To ensure his/her wish list at top of family buying list, it starts playing different tricks. This study tries to find the various techniques used by child to influence the family buying decision.

advertising, persuasive technique, child influence, family spending, family buying decision.

"EXPLORING ROLE OF PERSUASIVE TECHIQUES ON FAMILY DECISION MAKING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 3, page no.704-711, March-2019, Available :http://www.jetir.org/papers/JETIR1903L91.pdf

"EXPLORING ROLE OF PERSUASIVE TECHIQUES ON FAMILY DECISION MAKING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 3, page no. pp704-711, March-2019, Available at : http://www.jetir.org/papers/JETIR1903L91.pdf