UGC Approved Journal no 63975(19)
New UGC Peer-Reviewed Rules

ISSN: 2349-5162 | ESTD Year : 2014
Volume 12 | Issue 9 | September 2025

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Published in:

Volume 6 Issue 3
March-2019
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR1903L94


Registration ID:
314298

Page Number

722-734

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Title

A Study of Corporate Social Responsibility Initiatives of Select Indian Companies

Abstract

Not long ago, the prime concern of a business was to make money. A growing understanding of the intricate connections between business and the social structure and how they influence each other has led to the concept of the social responsibilities of a business. Corporate social responsibility (CSR) is a deliberate inclusion of public interest into corporate decision making and honoring of triple bottom line i.e. profit, people and planet. Practice of CSR is subject to much debate and discussion. Key issue of criticism being: Is being socially responsible sufficient or the focus should now be shifted towards measuring actual contribution to the society. In today’s scenario, CSR does not only include the obligation and accountability to society but also emphasizes on action/activities undertaken by the companies and its outcome and results. This emerging concept which includes all the facets of corporate responsibility i.e. social initiatives, social responsiveness and social performance is known as corporate citizenship. This research paper examines the CSR activities undertaken by Indian companies and determines the extent which true character of corporate citizenship has been adhered to.

Key Words

Corporate Social Responsibility, Green Initiatives, Corporate Citizenship.

Cite This Article

" A Study of Corporate Social Responsibility Initiatives of Select Indian Companies", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 3, page no.722-734, March-2019`, Available :http://www.jetir.org/papers/JETIR1903L94.pdf

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2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

" A Study of Corporate Social Responsibility Initiatives of Select Indian Companies", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 3, page no. pp722-734, March-2019`, Available at : http://www.jetir.org/papers/JETIR1903L94.pdf

Publication Details

Published Paper ID: JETIR1903L94
Registration ID: 314298
Published In: Volume 6 | Issue 3 | Year March-2019
DOI (Digital Object Identifier):
Page No: 722-734
Country: -, -, India .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication


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