• Dr. Kiran Kakade
• Dr. O. M. Ashtankar
• Dr. Shailendrakumar Kale

Gender differences influencing buying behaviour towards online shopping remain poorly understood in the E-commerce setting. It is already established that in case of offline marketing demographic factors influences buying behavior for variety of products. Few studies also found that, attitude toward online product presentation influences buying behaviour more strongly for females than male. Whether this concept equally hold good in case of online marketing is an important question before the marketers. This information will be useful for them for designing their market offerings and marketing campaigns. It is generally observed that the taste, preferences, emotions, motives, rational, etc. of consumers differ w.r.t. their gender. This paper is an attempt to answer whether gender affects buying behaviour of comers in case of online shopping also. The outcome of this paper will be useful for designing gender specific marketing programs.

Gender, Buying, Behaviour, Online, Shopping, Market

"IMPACT OF GENDER DIFFERENCES ON ONLINE PURCHASE INTESIONS OF INDIAN CONSUMERS ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.149-156, April-2019, Available :http://www.jetir.org/papers/JETIR1903M19.pdf

"IMPACT OF GENDER DIFFERENCES ON ONLINE PURCHASE INTESIONS OF INDIAN CONSUMERS ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp149-156, April-2019, Available at : http://www.jetir.org/papers/JETIR1903M19.pdf