• Dr.M.Arumugam

The mutual fund is the most suitable investment for the common man as it offers an opportunity to invest in a diversified, professionally managed basket of securities at a relatively low cost. The mutual fund is pool of money managed by a professional money manager. The money such collected has invested in capital market instruments such as shares, debentures, and other securities. The income earned through these investments and the capital appreciation has been shared by its unit's proportion to the numbers of units owned by them. The present study is key know the retail investors insights and attitude towards mutual funds in Coimbatore District of Tamil Nadu. This study mainly based on both primary and secondary sources. The primary data has been collected through structure questionnaire from 150 retail investors and the secondary source were collected from various annual reports, journals, books, magazines and SEBI reports. From the study, the findings of the research were on the factors influencing investors’ perception on public and private mutual funds schemes. It reveals that flexible mutual fund option and satisfied with minimum amount of investment and systematic withdrawal plan are the factors which have a higher impact on perception of investors. These factors give them the required boosting in the investment process. The study may concluded that the retail investors’ perception is dependent on the demographic profile of investors are gender of the respondents and education qualification of the respondent has direct impact on the investors’ choice of investment.

Retail Investors, Insights, Attitude, Factors Influencing and Mutual Fund

"Assessment of Retail Investors Insight towards Mutual Fund: A study in Coimbatore District of Tamil Nadu", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 3, page no.175-182, March-2019, Available :http://www.jetir.org/papers/JETIR1903N20.pdf

"Assessment of Retail Investors Insight towards Mutual Fund: A study in Coimbatore District of Tamil Nadu", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 3, page no. pp175-182, March-2019, Available at : http://www.jetir.org/papers/JETIR1903N20.pdf