• M.Harish Behin
• Dr. C.L. Jeba Melvin

Buying pattern refers to the consumer’s purchase pattern and can be defined as “the characteristic way in which consumers purchase products or services in terms of quantity, frequency, timing, etc. Buying pattern of a consumer depends on various factors and hence is not consistent. A retailer is a company that buys products from a manufacturer or wholesaler and sells them to end users or customers. In a sense, a retailer is an intermediary or middleman that customers use to get products from the manufacturers. High pressure Laminates is a form of decorative laminates in which layers of craft paper impregnated with melamine resin are infused with the decorative paper and protective overlay is resulting laminate is attached to the substrates at high pressure and temperature. This study focuses on HPL retailers’ frequency of Purchase of White and Regular HPL, major customer base of the particular Retailer, factors that a HPL retailer consider while purchasing HPL .This study reveals that none of the HPL retailers prefer to stock regular HPL

Buying pattern, Retailers, High Pressure Laminates,

"BUYING PATTERN OF RETAILERS’ TOWARDS HIGH PRESSURE LAMINATES(HPL) ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 3, page no.41-45, March-2019, Available :http://www.jetir.org/papers/JETIR1903O06.pdf

"BUYING PATTERN OF RETAILERS’ TOWARDS HIGH PRESSURE LAMINATES(HPL) ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 3, page no. pp41-45, March-2019, Available at : http://www.jetir.org/papers/JETIR1903O06.pdf