• SHARATH H M

Voting is fundamental to democratic societies because it shapes the makeup of governments and establishes the laws that control our daily lives. But a wide range of circumstances affect people's decision-making process and the decisions they make at the polling station. It is essential to investigate and appreciate these elements in order to understand election dynamics and voter behaviour. Exploring the factors that affect voting decisions and emphasising their significance in influencing political outcomes in the American context are the goals of this article. The intricacies of voter behaviour, the tactics used by political parties and candidates, and the wider ramifications for democratic processes can all be better understood by looking at these variables. Party affiliation, candidate traits, policy stances, socioeconomic variables, societal influence, and media impact are just a few of the significant aspects that will be examined in this article. Voter preferences, attitudes, and ultimately the decisions made in the voting booth are influenced by each of these characteristics in a unique way.

"A THOROUGH EXAMINATION OF THE FACTORS AFFECTING VOTER DECISIONS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 3, page no.612-615, March-2019, Available :http://www.jetir.org/papers/JETIR1903P78.pdf

"A THOROUGH EXAMINATION OF THE FACTORS AFFECTING VOTER DECISIONS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 3, page no. pp612-615, March-2019, Available at : http://www.jetir.org/papers/JETIR1903P78.pdf