• Mrs. G. Akhila
• Dr. U. Padmavathi

Corporate identity refers to an organization’s personality and culture. It is evident with in the alternative ways a company relates to the skin world and its stakeholders. Many organizations have a strong concern for managing corporate identity in order to develop a corporate asset and a strategic management tool. Corporate identity presents the organization itself through the philosophy, mission and desired future goals to its stakeholders. This study is as a result of research project on corporate identity strategy and competitive advantages. Even though the structure factors like company strategy, structure and culture square measure outside company identity context, they were largely affected by the environmental factors which also influenced the company’s corporate identity management process. This meant that both environmental and organizational factors should be managed carefully through a well-designed process if corporate identity enhances competitive advantage. Due to the character of company identity, it is sometimes done unconsciously. It is therefore recommended that frequent training and education on the concept of corporate identity should be provided. It is conjointly suggested that an individual be appointed so as to closely manage company identity. This research did not go without some limitations. This included the unconscious and sub-conscious knowledge of corporate identity which may have caused some important information to be left out. This study was conjointly sweet-faced with the limitation of lean time to explore the various nature of the conception. It is thus advised that any analysis on the attitude of shoppers and alternative stakeholders be conducted.

Corporate identity, Competitive advantages, Global finance, Globalization.

"CORPORATE IDENTITY AND COMPETITIVE ADVANTAGES OF GLOBAL FINANCE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.211-214, April-2019, Available :http://www.jetir.org/papers/JETIR1904029.pdf

"CORPORATE IDENTITY AND COMPETITIVE ADVANTAGES OF GLOBAL FINANCE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp211-214, April-2019, Available at : http://www.jetir.org/papers/JETIR1904029.pdf