• Dr.Ravinder kumar
• Dr. Hemlata sharma

Purpose: To examine the attitude of customers towards dairy products in Punjab with reference to Verka milk plant. Design/methodology: The constructs of attitude and behavior are measured using scales with modification that represent variables of milk products for the daily use. Finding: The present research explored the attitude of the customers from various plants such as Verka, Amul, Mother Dairy etc. by using questionnaire reveals that age, occupation, gender has influenced over the buying of food products.. Originality: The paper is an attempt on customers in punjab and has enough potential change the conventional ways of dairy working to customer oriented production to achieving customer satisfaction. It will enrich the literature reacting to dairy products.

cooperative firms, milk plant, milk products.

"An Empirical study on consumer satisfaction in cooperative dairies of Punjab.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.291-301, April-2019, Available :http://www.jetir.org/papers/JETIR1904044.pdf

"An Empirical study on consumer satisfaction in cooperative dairies of Punjab.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp291-301, April-2019, Available at : http://www.jetir.org/papers/JETIR1904044.pdf