• Dr. Satbir Singh

Mobile number portability (MNP) is a process that allows users to choose desired network or service provider. MNP is a new but a fast growing trend in the world of mobile service. In the modern age it attracts more and more and now becoming a mass revolution in the field of mobile network. This paper examines the consumer awareness and procedures followed for mobile number portability and try to find reasons for switching the service providers. The present study used exploratory as well as descriptive research designs. The data were collected from the all four divisions of Haryana state namely Hisar, Rohtak, Gurgoan and Ambala by using stratified sampling. The collected data was analyzed using different statistical techniques. SPSS (18.0 version) software was used to compile all observations and analysis of data. For content analysis, sources like newspapers, journals, articles, books, social sciences journals, professional literature and internet search were used. Result suggest that respondents are not only aware about the MNP but they also know the procedure of using MNP and network coverage, customer care, quality of service are the main factors to switch over another service provider Portability benefits subscribers and increases the level of competition between service providers, rewarding service providers with the best customer service, network coverage, and service quality.

Mobile Number Portability, Mobile Service Provider, Mobile Network Operator

"Consumer Awareness Towards Mobile Number Portability In Haryana - A Study", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.203-207, April-2019, Available :http://www.jetir.org/papers/JETIR1904128.pdf

"Consumer Awareness Towards Mobile Number Portability In Haryana - A Study", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp203-207, April-2019, Available at : http://www.jetir.org/papers/JETIR1904128.pdf